According to the latest research from the famous Counterpoint’s Market Pulse for July 2017, OPPO R11, the newly launched flagship smartphone, has become the world’s No.1 Android phone just within 2 months after its debut. This follows the success of the predecessor model OPPO R9s, the world’s No.1 Android phone in Q1, 2017 according to Strategy Analytics. Moreover, among the provided Top 10 Market Share Ranking, OPPO R11 and A57 respectively captured the top two spots of Android phones in the world scale.
Counterpoint’s Senior Analyst, Pavel Naiya, highlighted in the report that “OPPO has been one of the fastest growing brands globally thanks to the popularity of models including the flagship OPPO R11 and the mid-tier OPPO A57.”
**Source: Counterpoint Report, origins from Model Sales Tracker – July 2017
“The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability, and rich feature sets but also by out-smarting and out-spending rivals in sales channels, go-to-market, and marketing promotion strategies”, added Counterpoint’s Associate Director, Tarun Pathak.
R11 product photos
The OPPO R11 is equipped with a 20MP front camera and a 20MP+16MP rear dual camera, bringing professional-like quality to clear and excellent beautiful portrait shots. As for taking selfies, the R11 can now provide refreshing photos with nude makeup effects, foreground bokeh effect and intelligent skin tone beautification technology. Popular among young people, portraits either shot by the front camera or the rear camera, are now stunningly beautiful.
There are many more reasons that contribute to OPPO’s fast growth. In recent years, OPPO has put tremendous effort into manufacturing, hardware development and deep software customizations such as ColorOS. Together these enable the fashionable flagship OPPO R11.
Limited Editions of OPPO R11. The Glod 18K insignia of the R11 x Football Club Barcelona Limited Editionis co-worked with world-class top luxury manufacturers
Besides years of hard work on company management, channel optimizations, solid mobile photography R&D and deep customer insights, OPPO has also achieved the strict management of top supply chain partners and has developed leading collaborations, such as the 14-bit Qualcomm Spectra™ 160 ISP on Snapdragon™ 660 of the R11, the optimized IMX398 sensor with an f/1.7 big aperture and faster focus speed low light camera capabilities.
Customized and optimized image processor by OPPO and Qualcomm for R11
The OPPO R series is one of the most popular product series in the smartphone industry today. The OPPO R7 and R9 products are popular with young and sophisticated users across the globe. In the first quarter of 2017, the OPPO R9s model became the best-selling Android phone in the world, according to Strategy Analytics. Favored by young consumers by virtue of its fashionable appearance and greatly enhanced user experience, OPPO R11 will continue to bring the excellent experiences to more and more fans around the world.